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Toyota Fortuner Upgrade launch with latest premium features

The launch of the upgraded Toyota Fortuner marks a significant milestone for Toyota Kirloskar Motor (TKM) in India. Known for its robust build and premium features, the Fortuner has long been a favorite among Indian consumers. With this new model, Toyota aims to reinforce its position in the competitive SUV market, offering a blend of luxury, performance, and cutting-edge technology.

Legacy of Innovation

Toyota has built a reputation for innovation over the decades, particularly in the SUV segment. The Fortuner, which debuted in India in 2009, has consistently set benchmarks for reliability and performance. With over 1.7 lakh units sold, it commands a staggering 50% market share in the premium SUV category. The new model continues this legacy by integrating advanced technologies and features that cater to the evolving demands of consumers. As Naveen Soni, Senior Vice President of Sales and Service at TKM, stated, “We anticipate great demand for the new offerings across all major Tier I, II, and III markets in the country.”

Features of Toyota Fortuner

The upgraded Toyota Fortuner is packed with an array of premium features designed to enhance both comfort and convenience. The vehicle now includes a state-of-the-art infotainment system compatible with Android Auto and Apple CarPlay, allowing seamless connectivity for users. Additionally, it boasts an 11-speaker JBL audio system that promises an immersive listening experience. The introduction of a seat ventilation system adds to passenger comfort, especially during hot weather.

Moreover, the Fortuner now comes equipped with advanced connected technology that enables features like geo-fencing, real-time tracking, and last parked location retrieval. These enhancements make it easier for drivers to stay connected and informed while on the road.

Lets talk about Toyota Fortuner Design and Dimensions

Exterior Features

The exterior of the new Fortuner exudes sophistication and strength. It features a bold chrome-embellished front grille that enhances its commanding presence on the road. The redesigned LED headlamps with daytime running lights (DRLs) add a modern touch while improving visibility. The vehicle sits on newly designed 18-inch alloy wheels that contribute to its rugged aesthetic.

Interior Features

Inside, the Fortuner offers a luxurious cabin experience with high-quality materials and finishes. The layout remains user-friendly while incorporating modern touches that elevate its status as a premium SUV.

Key Interior Highlights

  • Ventilated Front Seats: Ensures comfort during long drives.
  • Wireless Phone Charger: Keeps devices powered without clutter.
  • Upgraded Infotainment System: Features an intuitive interface with larger icons for ease of use.
  • Rear USB Ports: Provides convenience for passengers.

Key Specifications of Toyota Fortuner

The new Toyota Fortuner comes with impressive specifications that cater to both performance enthusiasts and everyday drivers.

  • Engine Options:
    • 2.8-litre Diesel Engine: Produces 204 PS power and 500 Nm torque.
    • 2.7-litre Petrol Engine: Generates 166 PS power.
  • Transmission Options:
    • 6-speed Automatic Transmission (AT).
    • 6-speed Manual Transmission (MT).
  • Seating Capacity: Accommodates up to seven passengers.

Performance and Engine Specifications

The performance of the new Toyota Fortuner is one of its standout features. The upgraded diesel engine not only provides robust power but also enhances fuel efficiency compared to previous models. With improved torque delivery, drivers can expect a responsive driving experience whether navigating city streets or tackling rugged terrains.

Price of Toyota Fortuner in India

The pricing strategy for the new Fortuner reflects its premium positioning in the market:

  • Petrol Variant Starting Price: ₹29.98 lakh
  • Diesel Variant Starting Price: ₹31.57 lakh
  • Legender Variant Price: ₹37.58 lakh

These prices are ex-showroom Delhi and vary slightly across different regions.

Comparison with Competitors

In a market filled with formidable competitors such as the Ford Endeavour, MG Gloster, and Skoda Kodiaq, the Toyota Fortuner holds its ground well due to its brand reputation and feature set.

Competitor Comparison:

  • Toyota Fortuner
    • Power Output: Up to 204 PS
    • Torque: Up to 500 Nm
    • Infotainment System: JBL Audio + Connectivity
    • Safety Rating: 5-Star ANCAP
  • Ford Endeavour
    • Power Output: Up to 170 PS
    • Torque: Up to 420 Nm
    • Infotainment System: Premium Sound System
    • Safety Rating: 5-Star ANCAP
  • MG Gloster
    • Power Output: Up to 218 PS
    • Torque: Up to 480 Nm
    • Infotainment System: High-End Audio System
    • Safety Rating: Not Rated
  • Skoda Kodiaq
    • Power Output: Up to 190 PS
    • Torque: Up to 320 Nm
    • Infotainment System: Standard Audio
    • Safety Rating: Not Rated

The Fortuner’s combination of power, safety ratings, and premium features gives it an edge over many competitors.

Quality Features and Equipment

The new Fortuner is equipped with several quality features that enhance both safety and convenience:

  • Advanced connected car technology
  • Anti-lock Braking System (ABS)
  • Electronic Brakeforce Distribution (EBD)
  • Hill Start Assist Control (HAC)
  • Active Traction Control
  • Multiple airbags for passenger safety

Mileage of Toyota Fortuner

The mileage offered by the new Toyota Fortuner ranges from approximately 10 km/l to 14 km/l, depending on driving conditions and engine choice. This efficiency makes it a practical option for both city driving and long-distance travel.

Safety and Driver Assistance

Safety remains a top priority for Toyota with the latest Fortuner model. It includes advanced safety technologies such as:

  • Collision Prevention System
  • Lane Departure Warning
  • Radar-guided Dynamic Cruise Control
  • Multiple airbags throughout the cabin
    These features collectively enhance driver confidence while ensuring passenger safety on all types of roads.

Impact on Automobile Industry

The launch of this upgraded model is expected to have a significant impact on the Indian automobile industry by setting new standards in the premium SUV segment. With increasing consumer demand for advanced technology and safety features, Toyota’s commitment to innovation may inspire other manufacturers to elevate their offerings.

Market Position

With its established reputation and loyal customer base, the Toyota Fortuner is poised to maintain its competitive edge in the market. Its blend of luxury features combined with rugged performance makes it an attractive option for consumers seeking both style and substance in an SUV.

Practical Advantage of Buying

Investing in a Toyota Fortuner offers practical advantages such as:

  • High resale value due to brand reputation.
  • Extensive service network across India.
  • Robust build quality suited for diverse terrains.
    These factors contribute significantly to its appeal among buyers looking for reliability alongside luxury.

Target Market & Audience

The upgraded Toyota Fortuner is likely to attract affluent consumers who value luxury vehicles that can handle both urban environments and off-road adventures. Its potential impact on consumer preferences could lead more buyers toward SUVs equipped with advanced technology and enhanced safety features.

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